FINANCE & INSURANCE
THE BENEFITS
• New Culture Total absorption with all dealership personnel and marketing
• Dealership Branding Promotes your image to your market
• Customer Retention Keeps your sales customer in-house for all service needs
• Sales Tool Adds value to the purchase of a vehicle
• Unique to your Market Personalized Program that sets your dealership apart
• Creates Loyalty Customers earn rewards that are only redeemable for future services
• Communication Tool Text, voice mail, and email communication to your customers
• Training In-person training assists with maximizing the program, keeping an inventory, and sharing best practices
CUSTOMER RETENTION PROGRAMS
WHAT IS THE CUSTOMER RETENTION PROGRAM?
Our Customer Retention Program was created to form fully customizable programs to cater to what your dealership wants. We can create dealer-specific branding and you can choose whether you want to self insure, reinsure, or use a product warranty on any of your benefits. Our administration can handle it all!
REWARD PROGRAM
Create your own Dealer Branded Rewards Program that integrates with your DMS and Recognizes Customer Pay Dollars!
You can add a completely customized rewards program. Points can range from 50,000 points to 1 point. Points are automatically added through your DMS. Points can be redeemed in Sales and/or Service.
REWARD POINTS
Return to our dealership for maintenance and we recognize your loyalty with real benefits you can use.
Earn 10 points for each dollar spent in service, plus earn for customer referrals, military personnel, and more!
COVERAGE
• Lifetime Engine Guarantee: Our Top Performer for over 15 years. Highest return on investment. Creates your "Why Buy
Here" and requires your customer to return to your service department. Coverage can be for a term or life, your choice.
• Lifetime Powertrain Warranty: Nationwide Coverage. Increase sales, service and VSC penetration in every dealership.
• Certified Warranties: Designed to meet your needs up to 20 years or 200,000 miles
• Pre-Paid Maintenance Plans: 100% Dealer owned plan built to your specifications. Dealer sets reimbursement rates,
dealers can also build their own bundles. DMS integrated claims process. Average over 80% usage in your dealership.
• Wrap & Pre-Owned Coverages: From exclusionary to stated component, we have all the options.
• Family Identity Theft Protection: Protection for the dealer and the customer.
• Lease Programs: Customized for each manufacturer to include maintenance and wear guard.
• Environmental & Interior Protection: Coverage from 1 year to lifetime, includes customized giveaway kit.
• Key Replacement: With 24 hour national roadside assistance.
• Build Your Own Bundle: Tire & Wheel, Theft, Wear Guard; the list goes on. Any product, any terms, we can create it!
DIGITAL MARKETING
• Standard Email Reminders Standard campaigns consist of an activation notice, surveys, welcome letters, 45 day benefit reminders, birthday greetings, social media invite, customer referral, monthly statements, and service reminders. Specialized campaigns can be created and sent from DMS
operation codes nightly.
• Custom Email Campaigns Unlimited custom e-mail campaigns can be designed with minimal input from you and a draft for approval prepared within 48 hours. We design and email monthly templates based on the holiday/season. The dealer can then pick from the pre-designed templates or we can create a custom email blast.
• Direct Mail MetroTech can provide you with direct mail marketing at a competitive price. Full integration with your DMS makes it easy to target both your customer base and your local market with dynamic graphics and customized mail pieces, coupled with targeted email marketing to over 125
million opt-in customers. Creative artwork and fast turn-around are hallmarks of our direct mail success. A simple phone call or email gets you started! Graphics provided printing, postage, and handling additional costs.
• Branding and Graphics; We can customize anything to brand your dealership; Brochures, Service Drive
Programs, Vinyl Banners, Posters, Desk Mats & Addendum Labels, Digital & In-Person Mail, Customized
Programs.
TRAINING
• Program Launch: MetroTech conducts initial training and installation at YOUR location. This is done over a 2 day period and without interruption of operations. All management and employees will receive both group and individual instruction on how to implement and maintain the program.
• Monthly Training: An Account Manager will be assigned to your store and will visit on a regular basis to assist you with monitoring and maximizing the program. They will also train new personnel, keep an inventory of your marketing materials and share “Best Practices” from other successful Dealers.
• Tracking Software: Our Dashboard works on every device, tracking results in sales and service.
